Digital Marketing

Meta & Google Ads

High ROAS performance marketing & lead generation

Meta & Google Ads

Project Overview

Formulated, optimized, and managed Paid Search and Social Ads campaigns to capture high-intent inquiries. Tailored target demographics for high-conversion performance funnel architectures.

The Challenge

High competitive ad bids and minimizing Cost-Per-Lead (CPL) for medical/educational client domains.

The Solution

Implemented custom A/B testing on ad copies, optimized localized keyword bidding, and developed custom high-converting landing page funnels.

Key Results

  • Generated over 1,500+ high-quality leads.
  • CPL reduced by 35% across campaigns.
  • Delivered an average ROAS of 4.2x.
Client
Chandigarh Hospital, Illoura College, Local Clinics
Role
PPC Campaign Manager
Duration
Ongoing
Tech Stack & Tools
Google Ads Meta Ads PPC Optimization A/B Testing

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